



A film by Caryn Capotosto and Jeruschka White
The stories we have woven together share these devotees personal HISTORIES with the game show, their JOURNEY West to get to the show, THE MOMENT that they became one of the chosen few called to “come on down,” and their unique TAKEAWAY from the experience.
“The Price Is Right” holds a special place in the hearts of four generations of Americans- regardless of age, race, class, or gender. For many people, affection for the show stems from childhood or a family memory. For others, the possibility of a televised “15 minutes of fame” or valuable prizes is the attraction. But for the lucky few who hear their name before the iconic phrase, “come on down,” the priceless “Price-Is-Right-story” becomes the most cherished reward. The story becomes part of their identity as they re-tell it over and over again and re-live the experience throughout their lives.
Drew Carey’s Showcase Showdown
Many of the comments on the Television Without Pity and TV.com message boards have been decidedly downbeat. But Jonathan Storm gave Mr. Carey a thumbs-up in a review in The Philadelphia Inquirer, concluding: “By the time he was bouncing in excited unison Friday with Leslee (who went on to win a new car!), it was clear that The Price Is Right is on its way to a few more decades of fun.”
Regular viewers are the most important critics, and the ratings for Mr. Carey’s first week suggest that a “Bring Back Bob Barker” campaign isn’t imminent. Compared with the same week last year, viewership of Mr. Carey’s “Price” premiere week was up 8 percent among viewers aged 25 to 54 and up 10 percent among viewers aged 18 to 49. The program posted gains among both men and women.
If viewers still miss Mr. Barker, they can log onto ThePriceIsRight.com, the official Web site for the long-running game show. The site, unveiled today, includes a section devoted to “Bob Barker’s Classic Moments.” It also features a video blog from Mr. Carey and a variety of online games. The site is the product of FremantleMedia Enterprises (the production company that handles “Price”) and a Web developer called DAVE Networks.