The stories we have woven together share these devotees personal HISTORIES with the game show, their JOURNEY West to get to the show, THE MOMENT that they became one of the chosen few called to “come on down,” and their unique TAKEAWAY from the experience.
“The Price Is Right” holds a special place in the hearts of four generations of Americans- regardless of age, race, class, or gender. For many people, affection for the show stems from childhood or a family memory. For others, the possibility of a televised “15 minutes of fame” or valuable prizes is the attraction. But for the lucky few who hear their name before the iconic phrase, “come on down,” the priceless “Price-Is-Right-story” becomes the most cherished reward. The story becomes part of their identity as they re-tell it over and over again and re-live the experience throughout their lives.
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